Exemplification - Stereotyping Essay Example | Topics and Well Written Essays - 1000 words

Exemplification - Stereotyping - Essay ExampleThis canvas assesses the cognitive approach that classification is an important cognitive process that unavoidably leads to stereotyping in the media and gender.Adverts are created with a specific audience in mind. In spite of macrocosm designed to appeal the bigger bulk in the target audience, there is no finance, resource or capability to market each comical person. Advertisers mostly exploit stereotypical types of genders with the aim of producing equalisework forcets that have the biggest appeal. For instance, in the vast part of the United States, it is believed that men are more aggressive than women. With that mentality, men are mostly used in adverts with the intention of such adverts appealing to a bigger audience (Hawkins-Dady, 2012).It is therefore, important to distinguish between gender, sex and stereotype for look for purposes. As a matter of fact, sex is the biological difference between males and females. For gender, it is the social, psychological and cultural characteristics of being a male or a female. In such a case, stereotype comes as a standardized image or conception of specific group of individuals or objects. For example, Bond and Desoto adverts show roughly exaggerated masculine. The men in the advert seem to be strong, tough and free. The coca cola adverts outline women as caring mothers, socially refined and serving housewives. Additionally, the Levi advert portray women as being sexually promiscuous. Also, the Hitachi telephone portray women as secretaries (Faust, 2013).Coming to the United States made me realize that women are today portray as being confident, independent and successful. Most adverts in the papers in United States portray the mentioned qualities, notwithstanding beauty in women is still linked to being successful. Although, there is a move from this notion as noticed in one Dove advert. This advert seems to go against the norm which portrays women as thin mod el. The advert uses a fat woman in advertising the